This was among the most thoughtful analyses of Covid high level crisis communication I have read. My non writing career was crisis media/internal communications during major public safety events. Humility, respect, patience and availability go to message credibility.

“I don’t know” goes a long way. I easily had 60 pink return call slips and 30 voicemails waiting after every break during events. Tim’s deconstruction was succinct and reflected the unique style of Dr. Fauci’s responses, during a period when Dr. Fauci was an indispensable figure in the Covid pandemic .